Exploring relationship marketing in membership associations
Nathan A. Vincent and Cynthia M. Webster
| Year of publication: |
2013
|
|---|---|
| Authors: | Vincent, Nathan A. ; Webster, Cynthia M. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1622-1640
|
| Subject: | Relationship marketing | Membership | Advocacy | Retention | Commitment | Trust | Beziehungsmarketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201744