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Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes

Dong Jenn Yang
Year of publication:
September 2018
Authors: Yang, Dong Jenn
Subject: Message framing | Communication effects | Smoking cessation | Non-profit marketing | Social marketing | Rauchen | Smoking | Werbung | Advertising | Social Marketing | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | Experiment | Konsumentenverhalten | Consumer behaviour
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