Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
Katherine Duffy and Jillian Ney
| Year of publication: |
2015
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|---|---|
| Authors: | Duffy, Katherine ; Ney, Jillian |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 37.2015, 2, p. 104-113
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| Subject: | digital technology | education | marketing pedagogy | marketing practice | social media | Social Web | Social web | Digitale Medien | Digital media | Studierende | Students | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marketing | Pädagogik | Pedagogy | E-Learning | E-learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011336517