Exploring the effects of status demotion in hierarchical loyalty programs
Shanta Banik
| Year of publication: |
2023
|
|---|---|
| Authors: | Banik, Shanta |
| Subject: | cause of demotion | satisfaction | share-of-wallet | Status demotion | word-of-mouth | Kundenzufriedenheit | Customer satisfaction | Sozialer Status | Social status | Kundenbindungsprogramm | Loyalty program | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2050781 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305081