Exploring the effects of subsidiary interdependence on the performance of global product launches
Alexander Mohr, Marc Van Unen, Fernando Fastoso, Can Tihanyi
| Year of publication: |
2019
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|---|---|
| Authors: | Mohr, Alexander T. ; Unen, Marc van ; Fastoso, Fernando ; Tihanyi, Can |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 13.2019, 4, p. 553-579
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| Subject: | global product launch | subsidiary interdependence | launch performance | social capital | case-study approach | Ausländische Tochtergesellschaft | Foreign subsidiary | Produktentwicklung | New product development | Sozialkapital | Social capital | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2019.100807 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012065246