Exploring the efficacy of ecolabels as a marketing strategy : insights from the emerging bioplastic packaging market
Muhammad Lahandi Baskoro, Benny Tjahjono, Macarena Beltran, Anna Bogush, Rayenda Khresna Brahmana
| Year of publication: |
2024
|
|---|---|
| Authors: | Baskoro, Muhammad Lahandi ; Tjahjono, Benny ; Beltran, Macarena ; Bogush, Anna ; Rayenda Brahmana |
| Subject: | bioplastic packaging | ecolabel | emerging market | marketing strategy | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Umweltzeichen | Eco-label |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339821