Exploring the factors affecting sponsored search ad performance
Agam Gupta; Arqum Mateen
| Year of publication: |
2014
|
|---|---|
| Authors: | Gupta, Agam ; Mateen, Arqum |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 5, p. 586-599
|
| Subject: | Ad performance | Ad extensions | Ad rank | Digital marketing | Sponsored search | Online-Marketing | Internet marketing | Suchmaschine | Search engine |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406677