Exploring the first impression of a company : an empirical analysis of IPO prospectuses applying the impression formation model
Jee Young Chung and Eyun-Jung Ki
Year of publication: |
2024
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Authors: | Chung, Jee Young ; Ki, Eyun-Jung |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 6, p. 1070-1090
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Subject: | Corporate communication | Financial communication | Impression formation model | IPO communication | Organizational impression | Börsengang | Initial public offering | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Kommunikation | Communication |
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