Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
Year of publication: |
2017
|
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Authors: | Dickinger, Astrid ; Lalicic, Lidija ; Mazanec, Josef A. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 803-816
|
Subject: | Social media | Online reviews | Quality management | SVM | LDA | Text mining | Social Web | Social web | Virales Marketing | Viral marketing | Qualitätsmanagement | Online-Handel | Online retailing | Data Mining | Data mining | Online-Marketing | Internet marketing |
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