Exploring the hedonic factors affecting customer experiences in phygital retailing

Shanta Banik, Yongqiang Gao

Year of publication:	2023
Authors:	Banik, Shanta ; Gao, Yongqiang
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-10
Subject:	Phygital retailing \| Customer experiences \| Mental imagery \| Entertainment \| Aesthetics \| Decision satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Ästhetik \| Experiment

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