Exploring the holistic nature of a multi-level retail brand : a scoping review

Shaoyuan Chen and Pengji Wang and Jacob Wood

Year of publication:	2024
Authors:	Chen, Shaoyuan ; Wang, Pengji ; Wood, Jacob
Subject:	Platform brand \| Private label \| Retail brand \| Retail corporate brand \| Store brand \| Markenführung \| Brand management \| Handelsmarke \| Einzelhandel \| Retail trade \| Markenartikel \| Brand \| Konsumentenverhalten \| Consumer behaviour \| Markenarchitektur \| Brand architecture

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