Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping
Year of publication: |
2022
|
---|---|
Authors: | Machi, Lesedi ; Nemavhidi, Phindulo ; Chuchu, Tinashe ; Nyagadza, Brighton ; Venter de Villiers, Marike |
Subject: | Brands | awareness | loyalty | attitude | purchase intention | online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Markentreue | Brand loyalty | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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