Exploring the impact of trust and relational embeddedness in e-marketplaces : an empirical study in Taiwan
Shu-Hua Chien; Ying-Hueih Chen; Chin-Yen Hsu
| Year of publication: |
2012
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|---|---|
| Authors: | Chien, Shu-hua ; Chen, Ying-hueih ; Hsu, Chin-yen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 460-468
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Vertrauen | Confidence | Digitale Plattform | Digital platform | KMU | SME | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546618