Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness

Mijung Park; JungKun Park

Year of publication:	2009
Authors:	Park, Mijung ; Park, JungKun
Published in:	Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 4, p. 361-379
Subject:	Online-Handel \| Online retailing \| Website \| Interaktive Medien \| Interactive media \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| USA \| United States

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