Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
Cassandra France, Debra Grace, Joseph Lo Iacono, Joan Carlini
| Year of publication: |
2020
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|---|---|
| Authors: | France, Cassandra ; Grace, Debra ; Lo Iacono, Joseph ; Carlini, Joan |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 4, p. 466-480
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| Subject: | Customer brand co-creation | Co-creation behaviour | Value co-creation | Customer perceived value | Brand management | Kundenintegration | Customer integration | Markenführung | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00194-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298817