Exploring the link between customer experience-loyalty-consumer spend
Mala Srivastava, Dimple Kaul
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Srivasta, Mala ; Kaul, Dimple |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 277-286
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| Subject: | Customer experience | Attitudinal loyalty | Behavioural loyalty | Consumer spend | Loyalty framework | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.04.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528711