Exploring the "mid office" concept as an enabler of mass customization in services

Rhian Silvestro; Paola Lustrato

Year of publication:	2015
Authors:	Silvestro, Rhian ; Lustrato, Paola
Published in:	International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 35.2015, 6, p. 866-894
Subject:	Service design \| Case study \| Mass customization \| Modularity \| Mass Customization \| Kundenservice \| Customer service \| Modularisierung \| Beziehungsmarketing \| Relationship marketing

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