Exploring the myth of customer relationship management : evidence from UK retail banking
Year of publication: |
2008
|
---|---|
Authors: | Smith, Malcolm ; Lakhani, Sangeeta |
Published in: |
Journal of applied accounting research. - Bingley [u.a.] : Emerald, ISSN 0967-5426, ZDB-ID 2473939-X. - Vol. 9.2008, 2, p. 97-111
|
Subject: | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Großbritannien | United Kingdom |
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