Exploring the nature of loss aversion
Year of publication: |
2006
|
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Authors: | Johnson, Eric J. ; Gächter, Simon ; Herrmann, Andreas |
Publisher: |
Bonn : Institute for the Study of Labor (IZA) |
Subject: | loss aversion | consumer choice | reference-dependent preferences |
Series: | IZA Discussion Papers ; 2015 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 516755412 [GVK] hdl:10419/33324 [Handle] |
Classification: | C90 - Design of Experiments. General ; M31 - Marketing ; D11 - Consumer Economics: Theory |
Source: |
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Exploring the Nature of Loss Aversion
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