Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria
Year of publication: |
2019
|
---|---|
Authors: | Gunter, Ulrich ; Önder, Irem ; Gindl, Stefan |
Subject: | ADL | big data | Facebook LIKES | Google Trends | MIDAS | tourism demand forecasting | Social Web | Social web | Österreich | Austria | Prognoseverfahren | Forecasting model | Tourismus | Tourism | Big Data | Big data | Online-Marketing | Internet marketing |
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