Exploring the relationship between individual values and the customer orientation of front-line employees
Year of publication: |
2013
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Authors: | Sousa, Carlos M. P. ; Coelho, Filipe |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 15/16, p. 1653-1679
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Subject: | individual values | customer orientation | job satisfaction | autonomy | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Job satisfaction | Soziale Werte | Social values | Arbeitskräfte | Workforce | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Salespeople |
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