Exploring the relationship between online review framing, pictorial image and review "coolness"

Onochie Fan-Osuala

Year of publication:	2023
Authors:	Fan-Osuala, Onochie
Subject:	Cool \| Coolness \| Framing \| Hedonic \| Image \| Online review \| Pictorial \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Werbewirkung \| Advertising effects

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