When good WOM hurts and bad WOM gains : the effect of untrustworthy online reviews
Thomas Reimer, Martin Benkenstein
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Reimer, Thomas ; Benkenstein, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5993-6001
|
| Subject: | Electronic word of mouth | Online review | Persuasion | Trustworthiness | Valence | Purchase intention | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.05.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597677