Altruistic eWOM marketing : more than an alternative to monetary incentives
Thomas Reimer, Martin Benkenstein (University of Rostock, Department of Service Management, Rostock, Germany)
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Reimer, Thomas ; Benkenstein, Martin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 323-333
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| Subject: | Electronic word of mouth | Recommendation likelihood | Incentive program | Altruistic eWOM marketing | Motivation | Virales Marketing | Viral marketing | Altruismus | Altruism | Anreiz | Incentives | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528735