Not just for the recommender : how eWOM incentives influence the recommendation audience
Thomas Reimer, Martin Benkenstein
| Year of publication: |
May 2018
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|---|---|
| Authors: | Reimer, Thomas ; Benkenstein, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 11-21
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| Subject: | Electronic word of mouth | Recommendation likelihood | Incentive | Altruistic eWOM marketing | Marketing skepticism | Review trustworthiness | Virales Marketing | Viral marketing | Social Web | Social web | Personalisierung | Personalization | Anreiz | Incentives | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.01.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855189