Motivations and attitudes towards consulting eWOM when booking accommodation
Beatriz Moliner-Velázquez, María Fuentes-Blasco, Irene Gil-Saura
| Year of publication: |
2023
|
|---|---|
| Authors: | Moliner-Velázquez, Beatriz ; Fuentes-Blasco, María ; Gil Saura, Irene |
| Subject: | Attitude | Credibility | Electronic word of mouth | Hotels | Motivations | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Motivation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Glaubwürdigkeit | Unternehmensberatung | Consultancy services |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-023-00533-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333837