Exploring the relevance of strategic promotion management approach among small independent retailers
| Year of publication: |
1998
|
|---|---|
| Authors: | Fam, Kim Shyan ; Merrilees, Bill |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 26.1998, 9, p. 354-361
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