Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Flevy Lasrado, Park Thaichon and Munyaradzi W. Nyadzayo
| Year of publication: |
2023
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|---|---|
| Authors: | Lasrado, Flevy ; Thaichon, Park ; Nyadzayo, Munyaradzi |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 5, p. 1055-1086
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| Subject: | Advanced technology | Business-to-business marketing | Empirical insights | Relationship management | Relationship marketing | Relationship quality | Systematic literature review | Beziehungsmarketing | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2021-0267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276729