Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment
Noortje Gevers, Jan A. Millemann, Benedikt Schnellbaecher
| Year of publication: |
2024
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|---|---|
| Authors: | Gevers, Noortje ; Millemann, Jan Andre ; Schnellbaecher, Benedikt |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 18.2024, 3, p. 241-268
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| Subject: | B2B | B2C | customer journey | customer satisfaction | e-commerce | systematic literature review | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Online-Handel | Online retailing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2024.139783 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062503