Exploring the role of technology readiness in developing trust and loyalty for e-services
Keyoor Purani
| Year of publication: |
2013
|
|---|---|
| Authors: | Purani, Keyoor |
| Published in: |
E-marketing in developed and developing countries : emerging practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-3954-6. - 2013, p. 291-303
|
| Subject: | Arbeitsuche | Job search | Digitale Dienste | Web-based service | Innovationsdiffusion | Innovation diffusion | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775740