Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Yao Zou, Xizhi Zhang, Weitao Zheng, Zhiyong Huang
| Year of publication: |
2023
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|---|---|
| Authors: | Zou, Yao ; Zhang, Xizhi ; Zheng, Weitao ; Huang, Zhiyong |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 189.2023, p. 1-8
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| Subject: | Audience loyalty | Audience perception | Chinese sports live broadcast platform | SEM model | China | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Fernsehen | Television |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266197