Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India : evidence from SEM and fsQCA

Ashwarya Kapoor, Rajiv Sindwani, Manisha Goel

Year of publication:	2024
Authors:	Kapoor, Ashwarya ; Sindwani, Rajiv ; Goel, Manisha
Subject:	Brand image \| Brand love \| fsQCA \| Mobile wallet service experience \| Serial mediation \| Indien \| India \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Beziehungsmarketing \| Relationship marketing \| Markentreue \| Brand loyalty \| Kundenzufriedenheit \| Customer satisfaction \| Markenführung \| Brand management \| Markenartikel \| Brand

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