Exploring the synergy between R&D and advertising and firm performance : a neural network approach
He-Boong Kwon, Jooh Lee and Laee Choi
| Year of publication: |
2023
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|---|---|
| Authors: | Kwon, He-Boong ; Lee, Jooh ; Choi, Laee |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 5, p. 1672-1694
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| Subject: | Advertising | Artificial neural network | Research and development | Synergy | Werbung | Neuronale Netze | Neural networks | Synergie | Unternehmenserfolg | Firm performance | Theorie | Theory | Industrieforschung | Industrial research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-11-2020-0605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293157