Exploring the theoretical foundations of the exporter-importer relationship research
Year of publication: |
2014
|
---|---|
Authors: | Samiee, Saeed ; Leonidou, Leonidas C. ; Aykol, Bilge |
Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 405-430
|
Subject: | exporting | importing | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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