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Dominant cultural values: content analysis of the US and Indian print advertisements
Khairullah, Durriya H. Z., (2002)
Media placement versus advertising execution
Malthouse, Edward C., (2010)
Consumer territorial responses in service settings
Ashley, Christy, (2020)
Betrayed by the buzz? : covert content and consumer-brand relationships
Ashley, Christy, (2009)
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A., (2012)