Exploring thought processing similarity using attitudinal constructs : a Chinese versus U.S. contrast
Year of publication: |
2019
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Authors: | Van Auken, Stuart ; Ritchie, William J. ; Wells, Ludmilla Gricenko ; Borgia, Daniel |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 1, p. 13-23
|
Subject: | Thought processing | Attitudinal constructs | Causal modeling | Categorization theory | China | USA | United States | Konsumentenverhalten | Consumer behaviour | Bauwirtschaft | Construction industry |
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