Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Raouf Ahmad Rather, Linda D. Hollebeek, Sandra Maria Correia Loureiro, Imran Khan, and Rajibul Hasan
| Year of publication: |
2024
|
|---|---|
| Authors: | Rather, Raouf Ahmad ; Hollebeek, Linda D. ; Loureiro, Sandra Maria Correia ; Khan, Imran ; Hasan, Md. Rajibul |
| Subject: | virtual reality | tourist engagement | cocreation | loyalty intent | COVID-19 | Virtuelle Realität | Virtual reality | Coronavirus | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231166598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582360