Exploring two explanations of loyalty in application service provision

Sigi Goode; Chinho Lin; Walter Fernandez; James J. Jiang

Year of publication:	2014
Authors:	Goode, Sigi ; Lin, Chinho ; Fernández, Walter ; Jiang, James J.
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 237.2014, 2 (1.9.), p. 649-657
Subject:	OR in service industries \| Application service provider \| Partnership \| Service quality \| Trust \| Loyalty \| Dienstleistungsqualität \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungssektor \| Service industry \| Kundenzufriedenheit \| Customer satisfaction \| Vertrauen \| Confidence \| Digitale Dienste \| Web-based service

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