Exploring wearout and some insights and replies to factors affecting irritation and attitudes towards mobile advertising
Year of publication: |
2016
|
---|---|
Authors: | Royo-Vela, Marcelo ; Meyer, Farina |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 211-241
|
Subject: | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects |
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