Export performance : multiple predictors and multiple measures approach
Eldrede Tinashe Kahiya; David L. Dean
| Year of publication: |
2014
|
|---|---|
| Authors: | Kahiya, Eldrede Tinashe ; Dean, David L. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 3, p. 378-407
|
| Subject: | Cross-cultural marketing | Export marketing | Firm performance | International marketing | SME marketing | Strategic marketing | Internationales Marketing | Unternehmenserfolg | KMU | SME | Export | Marketing | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384991