Fostering export performance in SMEs : the roles of export market orientation and learning orientation in turbulent environment
Samson Tope Abiodun, Rosli Mahmood
Year of publication: |
June 2015
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Authors: | Abiodun, Samson Tope ; Mahmood, Rosli |
Subject: | PLS-Path | Export | SME | Africa | KMU | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Afrika | Lernende Organisation | Learning organization | Exportwirtschaft | Export sector | Internationaler Markteintritt | International market entry | Außenhandelssektor | Foreign trade sector | Außenwirtschaftsförderung | Trade promotion |
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