Export product strategy fit and performance : an empirical investigation
Magnus Hultman, Matthew J. Robson, and Constantine S. Katsikeas
| Year of publication: |
2009
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|---|---|
| Authors: | Hultman, Magnus ; Robson, Matthew J. ; Katsikeas, Constantine S. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 4, p. 1-23
|
| Subject: | Außenhandelssektor | Foreign trade sector | Diversifikation | Diversification | Internationales Marketing | International marketing | Kontingenztheorie | Contingency theory | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936319