Extending our understanding of eWOM impact : the role of source credibility and message relevance
Kelley O'Reilly, Amy MacMillan, Alhassan G. Mumuni, and Karen M. Lancendorfer
| Year of publication: |
April-June 2016
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| Authors: | O'Reilly, Kelley ; MacMillan, Amy ; Mumuni, Alhassan G. ; Lancendorfer, Karen M. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 2, p. 77-96
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| Subject: | Electronic word-of-mouth (eWOM) | message relevance | source credibility | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2016.1143215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011636443