Extending the conceptualization of destination brand experiences
Cecilia Ngwira, Vincent Wing Sun Tung, and Serene Wai Tsz Tse
| Year of publication: |
2023
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|---|---|
| Authors: | Ngwira, Cecilia ; Tung, Vincent Wing Sun ; Tse, Serene Wai Tsz |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 7, p. 1605-1618
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| Subject: | band experience | satisfaction | spiritual | relational | nature | lake | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875221127684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368605