Extending the context of service : from encounters to ecosystems
Melissa Archpru Akaka (Department of Marketing, University of Denver, Denver, Colorado, USA), Stephen L. Vargo (Department of Marketing, University of Hawaii at Manoa, Honolulu, Hawaii, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Akaka, Melissa Archpru ; Vargo, Stephen L. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 453-462
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| Subject: | Co-creation | Context | Service ecosystem | Institutions | Service-dominant logic | Service experience | Service-Dominant Logic | Dienstleistung | Services | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Kundenservice | Customer service | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2015-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011418340