Extending the DART model for social media
Francesco Schiavone; Concetta Metallo and Rocco Agrifoglio
| Year of publication: |
2014
|
|---|---|
| Authors: | Schiavone, Francesco ; Metallo, Concetta ; Agrifoglio, Rocco |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 66.2014, 4, p. 271-287
|
| Subject: | co-creation | social media | innovation | users co-creation | technology management | DART model | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010464906