Extraordinary experience-based segmentation : the case of Greek summer campers
Amalia Triantafillidou and George Siomkos
| Year of publication: |
2014
|
|---|---|
| Authors: | Triantafillidou, Amalia ; Siomkos, George J. |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 1/2, p. 122-156
|
| Subject: | camping experience | segmentation | Greek campers | word-of-mouth | revisit intention | nostalgia intensity | Griechenland | Greece | Virales Marketing | Viral marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358256