Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Tobias Otterbring, Erik Wästlund, Anders Gustafsson
| Year of publication: |
2016
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|---|---|
| Authors: | Otterbring, Tobias ; Wästlund, Erik ; Gustafsson, Anders |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 165-170
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| Subject: | Eye tracking | Visual attention | Navigation | Navigational fluency | Store familiarity | Field study | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434148