Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Georgios Halkias, Arnd Florack, Adamantios Diamantopoulos and Johanna Palcu
| Year of publication: |
2022
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|---|---|
| Authors: | Halkias, Georgios ; Florack, Arnd ; Diamantopoulos, Adamantios ; Palcu, Johanna |
| Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2022, 3, p. 1432-1446
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| Subject: | Herkunftsbezeichnung | Designation of origin | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Visuelle Wahrnehmung | Visual perception | Schweiz | Switzerland | Rumänien | Romania |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013331130