Facets and dimensions of online social gambling : refining tools for marketing communications
Year of publication: |
2015
|
---|---|
Authors: | Prasad, Jason ; Ozuem, Wilson |
Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 271-302
|
Subject: | Social Web | Social web | Computerspiel | Video game | Beziehungsmarketing | Relationship marketing | Branchenentwicklung | Sector development |
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